Latest News

Discover our latest articles and insights

AI bot traffic visible in server logs but missing from Google Analytics

Why AI Bot Traffic Doesn't Show Up in GA4

AI crawlers like GPTBot and ClaudeBot access your content without triggering GA4. Learn why AI bot t...

Francois Cardinaud 24 May 2026
Two versions of the same web page — one designed for human readers, one structured for AI agents

Agent-Readable Content: Why Publishers Need to Track AI Crawlers

The web is splitting in two: rich pages for humans and agent-readable content for AI. What it means...

Francois Cardinaud 31 May 2026
AI crawler access happens upstream, before a brand citation appears in an AI answer

Do AI Visibility Tools Show Crawler Activity?

AI visibility tools track what AI says about you; access comes first. Why AI search visibility start...

Francois Cardinaud 31 May 2026
AI crawlers accessing a publisher's content at the server level, invisible to standard analytics

AI Crawler Analytics for Publishers: 7 Things Media Companies Should Track

AI crawlers are reshaping how journalism gets discovered and most publishers can't see them. Seven b...

Francois Cardinaud 31 May 2026